Analytics
Postra shows numbers in two places:
- the Analytics page, for a whole channel;
- Post Statistics in the calendar, for one published post.
The numbers come from each platform. Postra shows what the platform shares with apps.
The Analytics page
Open Analytics in the menu. Your channels are listed on the left under Channels. Click one to see its numbers.
Channel analytics are available for these platforms:
| Platform | Date ranges | What you see |
|---|---|---|
| 7, 30 or 90 days | Page impressions, media views, post engagement, Page followers | |
| 7 or 30 days | Followers, reach, views, likes, comments, shares, saves, replies | |
| Threads | 7 or 30 days | Views, likes, replies, reposts, quotes |
| TikTok | 7 or 30 days | Followers, following, total likes, videos, plus views, likes, comments and shares on your recent videos |
| X | 7, 30 or 90 days | Impressions, likes, replies, retweets, quotes and bookmarks on your posts in that period |
| YouTube | 7, 30 or 90 days | Estimated minutes watched, average view duration, average view percentage, subscribers gained and lost, likes |
Pick the period in the drop-down at the top: 7 Days, 30 Days or 90 Days. Each metric is a card with the total for the period and a small chart. Some cards also show how much the number went up or down.
When the numbers are missing
- No channels yet. The page says We can’t show analytics yet. Click Go to the calendar to add channels. See Channels.
- A red ! on a channel. The channel needs reconnecting. Clicking it shows Refresh the integration from the calendar. Reconnect it from the calendar, then come back.
- Cards show 0 with a link under them. The platform sent no data. Click No analytics data yet - tap to refresh the channel to reconnect the channel.
New YouTube figures can take a day or two to appear, because YouTube processes them first.
Post Statistics
For one post, open the calendar, hover over a published post and click Post Statistics (the bar chart icon). See Calendar.
The Statistics window shows Post Analytics: one card per metric, with a total and a chart. Choose 7 Days, 30 Days or 90 Days in the drop-down.
| Platform | Post metrics |
|---|---|
| Impressions, clicks, reactions | |
| Views, reach, engagement, saves, likes, comments, shares | |
| Threads | Views, likes, replies, reposts, quotes |
| TikTok | Views, likes, comments, shares |
| X | Impressions, likes, retweets, replies, quotes, bookmarks |
| YouTube | Views, likes, comments, favorites |
| Bluesky | Likes, reposts, replies, quotes |
| Mastodon | Favourites, boosts, replies |
| Discord | Reactions |
Platforms that share no post statistics
Telegram and personal LinkedIn profiles do not share post statistics with apps. For their posts, the window says: This platform doesn’t share post statistics with apps, so Postra can’t show any for this post.
If a platform does share statistics but has none for the post yet, you see No statistics available for this post.
TikTok posts sent to your inbox
Sometimes TikTok sends a post to your TikTok inbox to finish there, and Postra does not know which video it became. Post Statistics then shows the covers of your recent TikTok videos under Select the content that matches this post:. Pick the right one and click Connect Post. After that, its statistics show as usual.
Ask about your numbers
The Agent can read channel analytics for you. Ask it, for example, “How did my Instagram do in the last 30 days?”