Auto Post
Auto Post watches your blog’s RSS feed. When you publish a new article, Postra writes a post about it, adds a link to the article and sends it to the channels you choose.
Open Auto Post in the menu on the left. You can also manage your feeds in Settings, on the Auto Post tab.
Auto Post is available if your plan includes it. If it does not, the page explains the feature and offers See plans. Next to Add an autopost, Postra shows how many of your plan’s RSS feeds you are using. When you reach the limit, the button is greyed out.
Add a feed
- Click Add an autopost.
- Fill in the form (see below).
- Click Send Test. Postra reads the feed and shows RSS valid! or Could not use this RSS feed. The test does not publish anything.
- When the test passes, Save appears. Click it. You see Autopost added successfully.
The feed address must be a public https:// link to an RSS feed with at least one article. If you change the URL later, click Send Test again before you save.
The form
| Field | What it does |
|---|---|
| Title | A name for the feed. |
| URL | The address of your RSS feed. |
| When should we post it? | Post on the next available slot schedules the post at your next free posting time. Post Immediately publishes it as soon as Postra finds the article. |
| Autogenerate content | Yes: AI writes the post from the article. No: you write one text, used for every article. |
| Generate Picture? | Yes adds a picture to each post. |
| Integrations | All integrations posts to every channel. Specific integrations lets you click the channels you want. Pick at least one. |
| Should we sync the current last post? | Yes posts the newest article already in the feed at the first check. No waits for articles that appear after you save. |
When AI writes the post
With Autogenerate content set to Yes, two more fields appear:
- Tone / Style (optional), for example professional, casual or humorous. If you leave it empty, Postra uses the tone in your Brand Kit, if you have set one.
- Extra context for AI (optional), for example fitness brand - add one actionable gym tip; end with a question.
Postra reads the article and writes a version for each platform: a longer post for LinkedIn, a short one for X, a caption with hashtags for Instagram, and a few friendly sentences for Facebook. Other channels get a short general post. The posts are in the article’s language. Postra adds the link to the article at the end.
When you write the text yourself
With Autogenerate content set to No, a Post content box appears. Postra posts this text for every new article, followed by the article’s link.
Pictures
With Generate Picture? set to Yes, Postra first uses the article’s own preview image, if it has one. If not, AI creates a picture, which uses your image credits. When your image credits run out, the post goes out without a picture. A notification under the bell (Notifications) says the post went out without a picture: your image credits for this billing cycle are used up.
What happens to new articles
- Postra checks the feed straight after you save, then every hour.
- It posts new articles: the ones that appear after you save the feed, plus the newest existing one if you answered Yes to Should we sync the current last post?. Older articles are not posted.
- If several new articles appear at once, Postra posts the oldest first, up to five each hour. The rest follow in the next hours.
- Auto Post skips TikTok and YouTube channels, because they need a video.
- Instagram needs a picture. Without one, Postra leaves Instagram out of that post. If every channel you picked needs a picture and none could be made, Postra tries the article again at the next hourly check.
- If an article cannot be posted, a notification under the bell says Autopost “your title” could not publish the latest item, followed by the reason. Postra tries that article again at the next check.
Scheduled posts appear on your Calendar like any other post, and you can change or delete them before they go out.
Edit, pause or delete a feed
Your feeds are listed with their Title and URL.
- Edit opens the same form. Saved changes apply from the next hourly check.
- The Active switch pauses a feed or starts it again. A paused feed is not checked. Turning a feed back on needs a plan with Auto Post and a free RSS feed slot.
- Delete removes the feed after you confirm. You see Auto Post feed deleted. Posts it already made stay on your calendar.
To write posts by hand, see Writing a post.