Writing a post

You write every post in the Create Post window. Open it with Create Post on the calendar. New to Postra? Start with Your first post.

You write on the left. On the right, Post Preview shows how the post will look.

Choose channels

At the top are the pictures of your connected channels. Click one to add that channel to the post, and click again to remove it. Selected channels are in colour.

If your channels are grouped by customer, Select Customer picks all of one customer’s channels at once.

To connect more channels, see Channels.

One text for every channel, or one per channel

Under the channel pictures there is a row of small icons: a globe, then one icon per selected channel.

• The globe is the global text. What you write here goes to every channel.
• A channel icon shows that channel. To write something different for it, click its icon, then Edit content. A small dot on the icon means it is No longer in global mode.

Back to global, under the text, throws away that channel’s own text. Postra asks first, because you cannot undo it.

The editor toolbar

Under the text box is a row of buttons. Hover over an icon to see its name.

• Studio and Insert Media add pictures and videos. See Media, Studio and AI.
• Add Signature inserts one of your saved signatures.
• Underline and Bold Text format the selected words.
• On Discord you also get Link, Bullets and Title.
• Insert Emoji opens the emoji picker.

You can also drag pictures and MP4 videos onto the text box, or paste a picture into it.

Character counter

At the right end of the toolbar is a counter, for example 120/280. On the global tab, hover over it to see every channel. It turns red when a channel is over its limit, or when the post has no text and no picture.

On X and Mastodon every link counts as 23 characters, as it does on those platforms.

AI help while you write

When the text is at least 10 characters long, a row of AI buttons appears under it.

• ✨ Improve, Shorten, Expand and Fix tone rewrite the text.
• Adapt to platform rewrites it for one channel. It shows only on a channel tab.
• Translate asks for a language: English or Polski.
• # Hashtags suggests hashtags. Click the ones you want to keep, then Add to post. They go on a new line at the end.

A rewrite opens as a preview first. Switch between Changes and New text, then click Apply. Retry writes another version. After you apply, Restore original brings your own text back.

🎯 Check tone gives a Brand voice score out of 100 and a short tip, compared with your recent posts and the tone in your Brand Kit.

On the global tab with two or more channels, Adapt to each channel writes a separate version for every channel at once. Channels you already edited by hand stay as they are.

Threads and comments

Under the last part of the post there is a button to add another part:

• Add post in a thread on X, Threads, Bluesky and Mastodon.
• Add comment on most other channels. On Instagram, comments are text only.
• Add comment / post on the global tab.

YouTube and TikTok tabs have no such button. If a channel has not given Postra permission to post comments, the global tab lists it under Comments won’t be published on:. The post itself still goes out.

Next to each part are arrows to move it and a bin to remove it. The clock icon is Delay comment: pick from 1m to 2h, or type minutes and click Set.

Channel settings

On a channel tab, a blue bar named after the channel (for example My Page Settings) opens its settings. They depend on the platform. Two examples:

• YouTube: Title (up to 100 characters), Type (Public, Private or Unlisted), Made for kids and Tags.
• Discord: Select Channel, the Discord channel to post in.

If a setting is missing when you save, Postra says Please fix your settings and opens the panel for you.

Date, repeat and tags

• Date. Click the date button, pick a day, set Pick time, then click Close.
• Repeat Post Every… posts the same post again on a schedule: every Day, Two Days up to Six Days, Week, Two Weeks or Month. Cancel stops the repeat.
• Add New Tag labels the post. Tick existing tags, or create one with a Name and a Tag Color.

Save, schedule or post now

• Save as draft keeps the post without scheduling it. A draft skips the length and settings checks until you schedule it.
• Add to Calendar schedules the post for the date you picked.
• Post now appears when you hover over Add to Calendar. It publishes straight away.

Until you pick a channel, the main button reads Check the circles above.

Before scheduling, Postra checks every channel: the post needs at least one character or one picture, must fit the limit, and needs its settings filled in. If something is wrong, it takes you to the problem.

Edit or delete a scheduled post

Click the post in the calendar. It opens in the same window, with the same channels.

• The main button now reads Update, or Schedule for a draft.
• If the post was made for several channels, Postra asks whether to change all of them or Only the channel you opened.
• If the post was already published, choose Just update the post details or Republish the post.
• Delete Post removes it. For a post on several channels, choose Delete from all channels or Only from the channel you opened.

Closing the window without saving loses your changes, so Postra asks first.